Skip to content
Totttay

Our story

The girl who lived between the pages

ورق میں بسنے والی لڑکی

Once there was a girl who lived in two worlds at once — the one outside her window, and the one inside her books.

Chapter 1: A house of books

A house of books

Her shelves bent under novels and old volumes. Between their covers lay Persia as she imagined it: courtyards where fountains argued softly with the nightingales, domes tiled in turquoise and gold, pomegranates split open on silver trays, and poets who spoke of love as if it were weather.

She read the way others breathe. Hafez at dawn, Saadi's gardens at noon, Rumi by lamplight, and the long romances of Nizami until the candle surrendered. By the time she closed a book, the room around her had changed colour.

جس نے خواب پڑھے، اُس نے خواب بُنے

She who read dreams went on to weave them.

Chapter 2: The world she could not wear

The world she could not wear

But when she stepped outside, the garden was missing. The streets were loud with clothes that said nothing — no verse on a sleeve, no geometry on a hem, no story folded into a pocket.

“Why,” she wondered, “must a book stay on the shelf? Why can't a poem be worn, or carried on the shoulder like a small, private country?”

Chapter 3: The first thread

The first thread

So she began — with a needle, a sketch, a single couplet she could not stop whispering. A line of verse became a line of stitching. A tiled pattern from a page she had loved became the pattern on a bag.

It was not a plan. It was a promise she made to the girl she used to be: that the stories were real enough to touch.

Chapter 4: A woman's workshop

A woman's workshop

Every woman who has built something of her own knows the word they use for it at first: a hobby. A phase. A pretty idea.

She let them call it what they liked, and kept stitching. Slowly the hobby grew hands, a name, a doorway. Orders became people, people became a community, and the quiet room of books became a studio where a hundred stories waited their turn.

ہر عورت ایک کہانی ہے، اور ہر کہانی ایک باغ

Every woman is a story, and every story a garden.

Chapter 5: The garden opens

The garden opens

Today the garden has a gate, and the gate is this page. Each hoodie carries a verse, each tote a small pattern from a faraway courtyard, each piece a chapter you can wear into your own day.

She is still the girl who reads. The difference is that now, when she turns the final page, she has somewhere to carry it.

کتابوں کے ورق سے نکل کر، لباس کے دھاگوں میں

Out of the pages of books, into the threads of cloth.

For the women who build

A label led by a woman, made for dreamers

Behind every piece is a woman who dreamed first and built after. When you choose Totttay you are backing a woman-led brand — and every woman who has ever been told her idea was “only a hobby”.

  • Her vision

    Every design begins with a story she loves, not a trend she was told to follow.

  • Poetry first

    Verse and pattern are the heart of the collection — the clothes are how they travel.

  • Open door

    Are you building something of your own? Write to us — we love meeting other women who make.

وہ باغ بناؤ جو تم نے صرف کتابوں میں پڑھا ہے

“Build the garden you could only read about.”

Find us on Instagram

@totttay

Reels, new drops and behind-the-scenes from the studio.

لباس · پیرہن · نقش

لباس، روح کا آئینہ

Libaas — the mirror of the soul

the garden at work

گلوں میں رنگ بھرے بادِ نوبہار چلے
چلے بھی آؤ کہ گلشن کا کاروبار چلے

Gulon mein rang bhare, bād-e-naubahār chale
Chale bhī āo ke gulshan kā kārobār chale

Let the breeze of new spring fill the flowers with colour — come, so the business of the garden may go on.

— Faiz Ahmed Faiz, ghazal “Gulon mein rang bhare”
  • ہر دھاگے میں ایک داستان

    A story in every thread

  • ہر نقش میں ایک باغ

    A garden in every pattern

  • پیرہن وہ جو روح پر سجے

    A garment that sits well on the soul

Tracked delivery

Every order ships with live tracking you can follow any time.

Packed with care

Wrapped by hand in our studio, ready to gift.

Secure payment

Pay online with PhonePe, or cash on delivery where available.